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You rarely get a second chance to make a first impression. Thatβs because in less than a split-second, the brain processes visual input to the eye.
βSome may think itβs superficial to quickly evaluate based on visuals, but the reality is our brains are trained to do that,β says Patty Buccellato, a Rochester Hills-based image consultant who runs Refined Images.
Buccellato and others in her field contend that our verbal skills are flat lining while visual communications are evolving. βHow you dress creates an immediate reaction,β she says. βAnd reaction leads to image, which, if good, can lead to success,β in social situations or at work.
βYour clothing is your everyday billboard,β adds Patti Brock-Sklar, owner of Annabelleβs Couture in Royal Oak. βDressing should always be about what you feel youβre worth,β no matter the situation.
That goes for older individuals as well. βEven in retirement,β adds Linda Curry, a wardrobe/fashion consultant at Saks Fifth Avenue in Troy, βyou can ββand shouldβββstay true to yourself and your self-image, which in turn creates confidence through life.β
Judging a Book by a Cover?
Kris Puffer knows not to start the day without looking well put together. βIf you look the part, you become that part, not only to yourself but to others,β says the Rochester Hills-based sales consultant for Silpada jewelry. βPeople look at you in a different light when you are dressed well.β
Randy Engle, pastor at North Hills Christian Reformed Church in Troy, agrees. βOne of the bestββ and most succinctβββpieces of advice Iβve ever received (from a Fortune 500 CEO) is that you get treated how you look,β he says.
Annie Frisch confesses that she frequently makes snap judgments. βShame on me for falling into that trap,β says the Lake Angelus resident. βIf I meet a person dressed as if she just stepped out of a Coldwater Creek catalog, I assume sheβs conservativeββ not a risk-taker. If I meet someone dressed in J.Crew, I think sort of fun and hip.β
How you dress is especially important for job hunting. A 2013 βProfessionalism in the Workplaceβ study by Polk-Lepson Research Group notes that one of the best ways to not get hired is to wear inappropriate attire. The report notes the importance of appearance βgoes beyond the hiring process. It has an impact on the perception of oneβs competence.β
That applies to all age groups, says Brian Coury, who owns two Grosse Pointe-area TCBY stores. He hires 20 to 30 high school and college kids a year. βOur managers know in less than 10 seconds if they are going to call an applicant back,β he says. βIf someone is dressed sloppily or inappropriately, we donβt call them back.β
Role Models
A trend toward a lack of βacceptableβ attire stems in part from the classroom, according to Joella Jarchow, a retired elementary school teacher. βWalking into my granddaughterβs school, and seeing how casual the staff is dressed, Iβd think it would be hard to demonstrate authority, especially when tattoos, shredded jeans, and Tβs are the teachersβ choice of attire,β Jarchow says. She remembers that her physical actions changed a great deal after her school announced a more casual dress code for its teachers. βThat affected the poise I needed to retain authority.β
The media also influence attire. βYouth today are definitely more casual,β says Stephanie Acho-Tartoni, owner of Chocolates by Renee in Northville. βThey mimic what [they see] celebrities wear.β
The bottom line? Like it or not, nearly everyone makes quick assessments, βso you should be dressed appropriately at all times,β Buccellato says. βYou do not know who youβre going to encounter, whether bumping into your next romantic partner or dashing in to drop off a resume at a company.β
/////////////// On the Job ββΜύ Or Trying to Get One
Dress code terminology, appearances, and corporate culture are everything when it comes to success. Here are some tips from the trenches:
>> Dress Up: βFor interviews, itβs always better to err on the side of dressing up, which conveys that you are giving the event the respect it deserves,β says Donna Humphrey-DeLosh, a vice president, career, and talent-management consultant at Southfield-based Right Management.
>> Go CIA: βDo some intel ahead of time so you know how people in certain positions dress,β Humphrey-DeLosh says. That goes for the already employed who wish to move up the ladder.
>> Be Current: βEvery season, choose a particular trend and add it to your wardrobe,β says Linda Curry, a wardrobe/fashion consultant at Saks Fifth Avenue. βNot faddish, but current.β
>> Cut the Distractions: βAnything you have to fuss with, like pulling down a skirt hem when sitting, will detract from the conversation,β says Patty Buccellato, a Rochester Hills-based image consultant who runs Refined Images. Adds Humphrey-DeLosh: βA woman going gray with several inches of hair roots growing out would be contributing to the βdistractibility factor.β And you sure donβt want to be the person with the loud scarf or heavy perfume or cologne.β
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